HAVAL H6 HEVProduct craft
Make the product feel engineered.
Controlled studio light, precise surfaces and movement designed around automotive detail — useful when the product itself must carry the story.
Creative production partner · Cairo × China
Films that make brands impossible to ignore.
RASMY directs and produces cinematic commercials with one accountable creative lead, the right crew for every brief and a clear path from idea to final delivery.
Apple TV+International film credit
6 filmsWatch selected work
1,000+Specialists in our network
Selected experience
Mercedes-BenzFerrariHAVALGenesisVodafoneSODICKing Long
Featured productions
Watch the work.
Six selected films across automotive, property, culture and live performance. Press play.
What the reel proves.
No inflated case-study numbers. Just visible production strengths you can judge in the films — and put to work on your next brief.
Discuss an automotive film →
Morshedy GroupScale & atmosphere
Turn a place into a statement.
Architecture, scale and night atmosphere shaped into a clear visual identity — built for launches, landmarks and destination-led brands.
QuanzhouChina production
Find the human story on location.
A destination film made around real streets, culture and movement in China — evidence of local access with an international visual standard.
From brief to deliveryClear decisions.
Clear decisions.
Better films.
You always know what is being made, who is making it and what happens next. One RASMY lead stays accountable from the first call to final delivery.
Brief & scope
Goal · Audience · Market · Timeline · Budget range
Treatment & plan
Creative route · References · Scope · Production plan
Crew & shoot
Talent · Locations · Logistics · Production
Post & delivery
Edit · Color · Sound · Versions · Final masters
AI Film 001 · Original concept frameCairo × Shanghai 2050
RASMY R&D · 2026RASMY LAB · Creative AIHuman-directed.
Human-directed.
AI-enabled.
A new production lane for ideas that need impossible worlds, faster visual exploration or hybrid workflows. We combine filmmaking judgment with generative tools from development through post.
Concept & visual development
Storyboards & previsualization
Generative & hybrid film
AI-assisted VFX & versions
Original RASMY research concept — not client work. AI use is disclosed and creatively supervised.
Develop an AI brief →Two markets. One production partner.
Local knowledge in Egypt and China, with one creative standard from treatment to delivery. RASMY connects crews, locations and brands without losing the idea in translation.
CairoMENA base · Regional production
ShanghaiChina network · On-the-ground accessRASMY NetworkOne brief.
One brief.
The right team.
We build each production around what the idea actually needs. RASMY draws on real working relationships with more than 1,000 independent creatives and production specialists, then leads the project through one accountable production partner.
Founded and creatively led by Pola Rasmy — a director and filmmaker working between Egypt and China.
1,000+Independent creatives and production specialists across the wider RASMY network. Curated per project — never one-size-fits-all.
01Direction & cameraDirectors · DOPs · Operators
02ProductionProducers · PMs · Crews
03Art & talentDesign · Styling · Casting
04Post-productionEdit · Color · Sound · VFX
CapabilitiesProduction,
Production,
end to end.
01Creative developmentConcept · Treatment · Visual language
02Direction & productionCommercial · Automotive · Destination
03International production servicesCrews · Locations · Permits · Logistics
04Creative AI & hybrid productionConcept frames · Previz · AI-assisted post
05Project-specific crew buildingThe right specialists around each brief
06Post-productionEdit · Color · Sound · Delivery
Founder-led production
The person you meet stays close to the work.
RASMY is founded and creatively led by Pola Rasmy, a director and filmmaker working between Egypt and China. The company stays intentionally founder-led: clear creative decisions, a crew built around the brief and one accountable point of contact from treatment to delivery.
Direct creative leadership
Project-built specialist crews
One accountable production partner
Pola RasmyFounder · Director · Filmmaker
One idea. One standard. One accountable lead.
International feature credit · Apple TV+Fountain
Fountain
of Youth
Camera department credit on Guy Ritchie’s 2025 Apple Original Film — a global production spanning locations, crews and cultures.
View the credit ↗Bring the brief.
We’ll build the team.
Tell us the goal, audience, market, deliverables, timeline and budget range. One accountable production partner takes it from there.